In the book, ‘The Name’ , Franklin Graham, son of Billy Graham writes
“The Name stands before, beyond, and after all others. In the beginning was the Name. At the end will be the Name. In the present time, all things depend upon the Name. The Name is above all names. The Name will cause all knees to bow … yours, mine … for all time” and yet it is The Name that many so vehemently despise and demean while other revere it to the point of laying down their very lives, bearing it.
So what is it with The Name – The Name, Jesus? What’s in The Name?

A name is often given to reflect a quality or a character.  For God, who is supreme and indescribable, even the very expression of his character and quality by any name is in essence, limiting the infinite.  This I believe is the reason as to  why the response that Moses received when he asked the LORD for His Name was profoundly yet merely,  ‘I AM’ (Exodus 3:13). But the Bible also records various names and titles that are used to describe God, his Son Jesus and the Holy Spirit. In this series, ‘The names and titles of  The Name’, the ‘I AM’, we will attempt to get a glimpse of the infinite God, His character and qualities as expressed by names and titles, that we can understand.

The Apostle Paul writes that his commission on earth was to “Know the Name and to make The Name known” (Philippians 3:10, 1 Corinthians1:17,23).For now, let us journey together to search the hidden treasures in God’s word, apropos his names and conferred titles, so that we may be able to join with Paul and say that we may know Him, because only then, will we be able to make Him known.

Philippians 2:5-11 (KJV)
5 … Christ Jesus:
6 Who, being in the form of God, thought it not robbery to be equal with God:
7 But made himself of no reputation, and took upon him the form of a servant, and was made in the likeness of men:
8 And being found in fashion as a man, he humbled himself, and became obedient unto death, even the death of the cross.
9 Wherefore God also hath highly exalted him, and given him a name which is above every name:
10 That at the name of Jesus every knee should bow, of things in heaven, and things in earth, and things under the earth;
11 And that every tongue should confess that Jesus Christ is Lord, to the glory of God the Father.